About Us
our story
About our Store
Folktales means stories passed on by word of mouth, or a legend or myth shared among people of the same culture. Stories that shape us, our culture, and even our handicrafts. Folktales Online brings in many stories related to handcrafted products from various parts of India. Each product that we have displayed online has a unique story. We have been actively supporting the Indian artisan community by providing them with an online platform for their products. It’s the transfer of these rural stories to the urban setup that is the main objective.
Handcrafted for you
“Handicraft “means the “skill of the hand “ that which is transferred from generation to generation and thus becomes the most potent proof of the civil-ness within any civilization. Any craft holds dear the myths, legends, and faiths that lent it its form. These stories need to be shared with the younger generation so that the Folklores and tales are not forgotten. These stories need to be told and retold so that the craft and the stories be appreciated. Its the transfer of this chain of knowledge and value system that is more important than the craft itself.
With increased industrialization and the paradigm shift of handcrafted items and the consumption of such works of art has minimalized. But the consumer now slowly is getting aware of wake up the actual ecological price that the increasingly mechanized and plastic-addicted industries offer. We are helping the global consumers to pay heed to the tales of craft and help the forgotten artists and their art.
Folktalesonline desires to connect the artisans for the interiors of India to the global audience.
Who we are
Our Story
Our motto is to be the resource that helps craft sell not as objects but stories and ideologies.
Creating awareness for the craft is inextricably linked with promoting ecological choices. The crafts practitioners are perhaps the greatest conservationist who strive to live in harmony with their environment. A large variety of beautiful, rural crafts does not make it to the popular markets and stores, limiting themselves to local town-centric sales. With Folktalesonline we hope to reach new markets and create a new age, contemporary products set into urban homes. This would help make handcrafted traditional products a lucrative work option for the younger generations of these artist villages.
The vibrancy of colors combined with the nuanced heritage of the designs makes each piece created truly exceptional. All our creations offer sophistication with a dash of ‘Indian-ness,’ without draining your wallets.
